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Flu Vaccination
Pharmacy Toolkit

This toolkit is designed to help you raise awareness about flu shots available in your pharmacy as well as other important vaccines. In addition to helping you increase in-pharmacy flu vaccinations, these resources can give you an opportunity to talk about other vaccine-preventable diseases your patients may need protection from. Whether you simply want to create awareness about offering flu vaccinations or are planning a designated event, the tools below will help you get the word out in your community. You can download the entire kit or each component separately by clicking on the orange links below. Please note that these materials may not be altered other than to fill in event details where indicated.


Create Awareness in Your Community

This flu season, you can increase awareness of vaccination by reminding people of the importance of getting a flu shot. Use the resources below to reach patients effectively.


Reach your patients through email to remind them about their annual flu vaccination and to create an awareness of the other vaccines you offer.

In-Home Letter

Some individuals respond better to physical mail, so we created an in-home letter that can be personalized and mailed to patients to encourage them to visit your pharmacy for their flu shot.

Website Banners

These banner ads can be posted on your retailer website or given to media providers to reach patients on the web and encourage them to visit your pharmacy for their flu vaccination.

Facebook Post

This created post can be uploaded to your pharmacy Facebook page to encourage your Facebook followers to visit your pharmacy to get a flu vaccination.

Create Awareness In-Store

Once patients are in your store, it’s important to remind them to talk to the pharmacist about getting a flu shot. The tools below will help get patients’ attention and encourage them to follow through with a vaccination in your pharmacy.


Place around your store to prompt patients to have a conversation with the pharmacist about the flu shot and other vaccinations available in the pharmacy.

Poster with Event Details

Place these posters around your store to educate patients about your upcoming flu shot event. You can customize these posters with the dates and times of the event.

Pharmacist Stickers

Stickers were created specifically for pharmacists to wear to prompt patients to ask about which vaccines may be right for them.

Retail Staff Stickers

Retail staff stickers are for staff members to wear around the store to drive customers to ask the pharmacist about which vaccines may be right for them.

Prescription Bag Stickers

Prescription bag stickers can be placed on pharmacy bags to remind patients to ask their pharmacist about the flu shot and other appropriate vaccines.

Prescription Bag Stuffers

Prescription bag stuffers can be used in conjunction with prescription bag stickers to prompt conversations about the flu shot and other appropriate vaccines with your patients.


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FLQWCNT190013 December 2019